Cultural orientations and performance of Sub Saharan Africa economies in international Business
Keywords:
Culture, International Business, Polychronic, Corruption.Abstract
The main aim of this study was to investigate the influence of culture on
performance of different stakeholders in Sub Saharan Africa in international trade.
The key guiding questions of this article were “How do cultural differences impact
on international business in Sub Saharan Africa?” and “What are the main cultural
issues an international business should consider”. Literature review was used as a
method of collecting data. The key findings were that in Sub Saharan Africans have
cultural attitudes classified as Polychronic. For, they do many things at once and
their concept of time is free-flowing, and changes depending on each situation which
adversely impact on their international business dealing. The conclusions were that,
for participants in international trade in Sub Saharan Africa to have fair deals and
progress international business they need to have cultural intelligence, be reasonably
vigilant and enthused to attain an acceptable level of bargaining. and make a
fundamental shift from the cultural orientation (Polychronic cultures); which is
adverse from the view of international business.
References
s Arnold, M. (2022). Understanding Business and Social L Culture in
Sub-Saharan Africa. Africa Financial Industry Summit. Cape Town: Africa
Financial Industry Summit. Banerjee, A. S. (2012). Corruption. (p. 1). NBER
Working Paper No. Hasim .D., K. V. (2008). Effects of cultural differences in
international business. Geneva. Kaleb G., .. e. (2021). Industrialization in SubSaharan Africa: Seizing Opportunities in Global Value Chains. Washington DC:
World Bank . Keba, S. (2014). Defining Corruption in the Cultural Context of SubSaharan Africa. In Challenges to Democratic Governance in Developing Countries.
Marzena, A. (2017). The importance of cultural differences in international. The
Central European Review of Economics and Management (CEREM). Mirrlees, T.
(2020). Global Culture. Ontario: Research Gate. Mosakowsk., .. E. (2003, July 15).
Cultural intelligence. Susan, R. &. (2016). Corruption and Government Causes,
Consequences, and Reform . In CORRUPTION AS A CULTURAL PROBLEM
(pp. 233-272). Cambridge University Press. Transparency International. (2021). CPI
for Sub-Saharan Africa: Amid Democratic Turbulance, Deep-Seated
Corruption Exacerbates Threats to Freedons. Washington DC: Transparency
International. Varela, A. (2018). The Influence of Cultural Intelligence on
Intercultural Business Negotiation. International Journal of Business and Social
Science, 18 - 21
