GOLDEN HERITAGE AS A STRATEGIC CONCEPT FOR THE DEVELOPMENT OF MICE TOURISM IN UZBEKISTAN
Abstract
MICE tourism is increasingly recognized as a driver of economic growth and international cooperation. Uzbekistan has recently invested in large-scale infrastructure, exemplified by the Great Silk Road Samarkand complex. Building upon this success, the proposed Golden Heritage initiative envisions the establishment of similar complexes in Bukhara, Khiva, and Karakalpakstan. This approach aims to decentralize MICE activities, attract international events to different regions, and enhance Uzbekistan’s global competitiveness.
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