NAVRUZ IN THE TEXT OF MODERN UZBEK ADVERTISING

Authors

  • Sh.M. Yunusova Ph.D, acting assoctate professor of TSPU
  • KH.Abdusattorova Student of TSPU

Keywords:

advertising, verbal text, slogan, echo-phrase, metaphor, epiphora.

Abstract

: The article provides information about the features of the construction
of advertising texts, as well as ways to create a slogan.

References

Ўзбек тилининг изоҳли луғати. – Т.; Ўзбекистон НМИУ, 2020.

Волкова В.В. Реклама в газете: Систем. дизайн, структура и композиция.

Москва, 1997.

Нестеренко Ф.П., Бабаджанова Г.Н. Эффективная реклама. -Т.; 2003,С.31.

http://www.dissercat.com/content/reklama-v-gazete-sistem-dizain-struktura-ikompozitsiy

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Published

2024-06-11

How to Cite

NAVRUZ IN THE TEXT OF MODERN UZBEK ADVERTISING. (2024). INTERNATIONAL CONFERENCE ON MODERN DEVELOPMENT OF PEDAGOGY AND LINGUISTICS, 1(6), 42-47. https://universalconference.us/universalconference/index.php/icmdpl/article/view/1883