THE MOST EFFICIENT MARKETING STRATEGIES TO REPAIR BAD REPUTATION

Authors

  • Yusupov R.M Master of Economics of Gulistan State University

Keywords:

Reputation management, bad reputation, marketing strategies, repair

Abstract

Maintaining a positive reputation is essential for businesses and individuals to float in today's competitive business environment. However, even the most reputable organizations may encounter challenges that lead to negative publicity or a damaged reputation. Whether it's a public relations crisis, customer complaints, or unfavorable reviews online, addressing these issues promptly and effectively is crucial to mitigating their impact and rebuilding trust.

References

1. Anderson, P. R. (2018). Reputation Management: The Key to Successful Public Relations and Corporate Communication. Routledge.

2. DiStaso, M. W., & Vafeiadis, M. (2018). Digital Public Relations: Theory, Strategy, and Practice. Routledge.

3. Roberts, P., & Marr, B. (2019). Reputation Management: The Future of Corporate Communications and Public Relations. Routledge.

4. Solis, B. (2018). Lifescale: How to Live a More Creative, Productive, and Happy Life. Wiley.

5. Toivonen, S., & Hujanen, T. (2017). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. Routledge.

6. BrightLocal. (2022). Online Reputation Management Statistics 2022. Retrieved from https://www.brightlocal.com/research/online-reputation-management-statistics/

7. Label Insight. (2022). Transparency ROI Study. Retrieved from https://www.labelinsight.com/transparency-roi-study

Downloads

Published

2024-11-06

How to Cite

THE MOST EFFICIENT MARKETING STRATEGIES TO REPAIR BAD REPUTATION. (2024). CONFERENCE ON THE ROLE AND IMPORTANCE OF SCIENCE IN THE MODERN WORLD, 1(10), 5-10. https://universalconference.us/universalconference/index.php/crismw/article/view/2949