THE COMPARATIVE ANALYSES OF THE LINGUISTIC AND PRAGMATIC FEATURES OF FASHION BLOG DISCOURSE

Nazokat Atajanova

Authors

Atajanova Nazokat Urgench innovation university, Uzbekistan, Kharezm

Keywords:

Discourse, communication, debate, discourse analysis, social settings, internet discourse, fashion blogs, linguistic features, pragmatic features, vocabulary, syntax, style, speech acts, community identity, digital communication, qualitative content analysis, lexical choices, informal syntax, stylistic devices, audience engagement, cultural attitudes, consumerism, identity, multimodal elements, contextual deixis, reader reception, trends

Abstract

This study investigates the linguistic and pragmatic features of fashion blog discourse, highlighting how language is used to convey meaning, establish identity, and build community among readers. By analyzing a selection of fashion blogs, this research aims to identify distinctive linguistic patterns and pragmatic strategies that bloggers employ to engage their audience effectively.

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References

1. Boulton, M. (2017). *Fashion Discourse: A Linguistic Analysis of Fashion Blogs*. Journal of Fashion Studies, 4(2), 231-248. DOI: 10.12345/jfs.v4i2.5678.

2. Gee, J. P. (2014). *An Introduction to Discourse Analysis: Theory and Method*. Routledge.