THE ROLE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF PILGRIMAGE TOURISM Digitalization and Tourism Innovation
Keywords:
digital technologies, pilgrimage tourism, smart tourism, mobile application, artificial intelligence, digital platform, Uzbekistan.Abstract
This article analyzes the role of digital technologies in developing pilgrimage tourism. Based on monitoring of shrines' digital platforms, a pilgrim survey, and expert interviews, existing digital services (websites, mobile applications, e ticketing) were found to be underdeveloped, while pilgrim demand for such services remains high. Drawing on international experience (Saudi Arabia, Turkey),
recommendations are proposed for creating a unified national digital platform, introducing multilingual audio guides, and implementing AI-based personalized services.
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References
1. Results of an online and in-person survey conducted among pilgrims, 2025.
2. Results of monitoring the digital platforms of shrines, 2025.
3. Analyses of international experience in digital transformation in the tourism sector (Saudi Arabia, Turkey, Israel).
4. Review of scientific literature on the "smart tourism" concept.
5. Expert interviews conducted with local IT specialists and government representatives, 2025.
