APPROACHES TO FORMING AN INNOVATIVE ENVIRONMENT IN MODERN ENTERPRISES

Obidova Feruza; Qurbonov Shukurullo

Authors

Obidova Feruza Associate Professor, Department of Economics and Management, Jizzakh Polytechnic Institute
Qurbonov Shukurullo Student of Jizzakh Polytechnic Institute

Keywords:

innovation culture, innovation management, enterprise development, competitiveness, innovative activity, digital technologies, corporate culture, knowledge management, innovation potential, strategic management.

Abstract

This article examines the theoretical and practical aspects of developing an innovation culture in enterprises. The impact of innovation culture on enterprise performance, competitiveness, and sustainable development is analyzed. The study highlights the mechanisms for creating an innovative environment through the development of innovative thinking, encouragement of employee initiative, improvement of knowledge management systems, and implementation of digital technologies. Based on the research findings, scientific and practical recommendations for enhancing innovation culture in enterprises have been developed.

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