THE ROLE OF DIGITAL TECHNOLOGIES AND INNOVATIONS IN TOURISM
Keywords:
digital technologies, smart tourism, artificial intelligence, virtual reality, Bukhara Biennale, Sharq Taronalari, Silk Road tourism, Uzbekistan digital transformation.Abstract
This article explores the transformative impact of digital technologies and innovations on the tourism industry. It analyzes global best practices in the use of artificial intelligence, big data, virtual and augmented reality, blockchain, and mobile platforms, while evaluating the current state, achievements, and challenges of digital transformation in Uzbekistan’s tourism sector. Special focus is given to the digital promotion of major cultural events such as the Bukhara Biennale Festival, the “Sharq Taronalari” International Music Festival, and Silk Road heritage routes. The study is based on international reports, scientific literature, and Uzbekistan’s strategic documents, offering practical recommendations for further development.
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References
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