ENHANCING BRAND ATTRACTIVENESS THROUGH MARKETING STRATEGIES

Ziyayeva Shakhlo Shoakbar kizi

Authors

Ziyayeva Shakhlo Shoakbar kizi Senior Lecturer of the department “Trade business” of Tashkent state university of economics.

Keywords:

brand, marketing strategy, consumer, brand attractiveness, competitiveness

Abstract

This article explores the role and effectiveness of marketing strategies in enhancing brand attractiveness. It examines how marketing tools can be used to create a positive impression of a brand in the minds of consumers. Choosing the right strategy and applying it appropriately allows companies to establish a strong market presence.

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References

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6. Uzbekistan Marketing Association. (2023). Local Branding and Advertising Trend