MODERN MARKETING STRATEGIES IN ENHANCEMENT OF FOOD PRODUCTS BRAND VALUE

Authors

  • Khodjiev Ibrahim Ikramovich National Social Protection Agency under the President of the Republic of Uzbekistan Head of Namangan region administratio

Keywords:

brand, brand value, innovative marketing, international brand, creation of national brands.

Abstract

Marketing strategies for increasing brand value of food products are
highlighted.

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References

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States, 2010; Kotler Ph. Marketing essentials. –Prentice Hall, United States, 2019;

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Customers to the Human Spirit. – wiley, 2012.; Malhotra N.K. Marketing research

an appled orientation. – Prentince Hall, United States, 2016;

Kennedy Dr No B.S. Guide to Brand – Building by Direct Response –

Enterpreneur Press, 2014,

Praet V.D. Unconscious Branding. How neuroscience can empower

marketing. – Prentince Hall, USA, 2012,

Salenbacher J. Creative personal branding. –BIS Publishers, 2013,

Bagiev G.A., Tarasevich V.M. Marketing – St. Petersburg: Peter, 2012;

Grechin E.Yu. Brand creation. –SPb.: Peter, 2018

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Published

2024-05-30

Issue

Vol. 1 No. 4 (2024): INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY SCIENCE

Section

Articles

How to Cite

MODERN MARKETING STRATEGIES IN ENHANCEMENT OF FOOD PRODUCTS BRAND VALUE. (2024). INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY SCIENCE, 1(4), 65-70. https://universalconference.us/index.php/icms/article/view/1735