TIL VA MADANIYAT OMILINING REKLAMA DISKURSIGA TA’SIRI
Keywords:
advertising discourse, language, culture, linguistic devices, intercultural communicationAbstract
This research analyzes the interrelation between language and culture in advertising discourse. The linguistic, stylistic, and cultural features of English and Uzbek advertisements were compared. The findings reveal that national values, cultural stereotypes, and social concepts are expressed through language in advertisements. The effectiveness of advertising discourse largely depends on how linguistic means reflect the cultural context.
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References
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