FORMING A BALANCED STRATEGY FOR THE INNOVATIVE DEVELOPMENT OF SMALL BUSINESS ENTERPRISES

Shaxnozaxon Baxridinova

Authors

Shaxnozaxon Baxridinova Lecturer, Department of Economics and Finance, Kokand University Andijan Branch

Keywords:

small business, innovative development, balanced strategy, innovation potential, management innovations, competitiveness, strategic management

Abstract

This thesis highlights methodological approaches to forming a balanced strategy for the innovative development of small business enterprises. The sustainability and long-term effectiveness of innovative development are determined by the level of internal resources, organizational capacity, and human capital. Therefore, a balanced strategy for innovative development should be aimed at ensuring proportionality between external market opportunities and internal capabilities.

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