RAQAMLI MARKETING TADQIQOTLARINING AFZALLIKLARI

Authors

  • Farzona Abduraxmonova

Keywords:

Digital marketing, analysis, online advertising, database, strategy.

Abstract

Ushbu tezisda raqamli marketing tadqiqotlarining afzalliklari, ularning zamonaviy biznesdagi o‘rni va ahamiyati tahlil qilinadi. Ishda raqamli texnologiyalar orqali ma’lumotlarni yig‘ish, tahlil qilish va ulardan marketing strategiyasini shakllantirishda foydalanish masalalari yoritilgan. Shuningdek, raqamli marketing tadqiqotlarining xarajatlarni kamaytirish, auditoriyani segmentlashtirish va reklama samaradorligini oshirishdagi ustun jihatlari ko‘rsatib o‘tilgan.

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References

1. Kotler, P., & Keller, K. L. (2021). Marketing Management. Pearson Education.

2. Chaffey, D., & Ellis-Chadwick, F. (2020). Digital Marketing. Pearson.

3. O‘zbekiston Respublikasi Raqamli texnologiyalar vazirligi rasmiy sayti — www.mitc.uz

4. Google Analytics rasmiy qo‘llanmasi — https://analytics.google.com

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Published

2025-10-26

Issue

Vol. 2 No. 4 (2025): INTERNATIONAL CONFERENCE ON ADVANCE SCIENCE AND TECHNOLOGY

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

RAQAMLI MARKETING TADQIQOTLARINING AFZALLIKLARI. (2025). INTERNATIONAL CONFERENCE ON ADVANCE SCIENCE AND TECHNOLOGY, 2(4), 111-113. https://universalconference.us/index.php/icast/article/view/5559