CULTURAL ECHOES IN ENGLISH BORROWINGS USED IN UZBEK SOCIAL MEDIA
Keywords:
English borrowings, Uzbek social media language, linguistic globalization, digital communication, code-mixing and code-switching, cultural influence of language, loanwords adaptation, internet linguistics, youth language trends, sociolinguistic change.Abstract
This article explores the increasing use of English borrowings in Uzbek social media discourse and examines their cultural, communicative, and linguistic implications. In recent years, digital communication has accelerated the integration of English-origin words into everyday Uzbek speech, especially among young users who actively participate in online platforms. The study highlights the main types of English borrowings observed in social networks, analyzes the sociolinguistic motivations behind their use, and investigates the cultural reflections embodied in these borrowed forms. Findings suggest that English borrowings not only serve as linguistic shortcuts but also function as indicators of global influence, modern identity, and digital culture.
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