Towards a Competitive MICE Tourism Ecosystem in Uzbekistan: Organizational and Economic Perspectives
Keywords:
MICE tourism, business tourism, Uzbekistan, destination competitiveness, tourism economics, convention industry, Central Asia.Abstract
Meetings, incentives, conferences and exhibitions (MICE) tourism has emerged as one of the most valuable and resilient segments of the global visitor economy, generating higher per-capita spending, filling off-peak seasonal gaps and strengthening a destination's international business profile. Uzbekistan, having liberalized its tourism policy since 2017 and set an ambitious target of twenty million annual international arrivals by 2030, has identified MICE tourism as a strategic diversification priority alongside ecological, gastronomic, medical and pilgrimage tourism. This article examines the organizational and economic foundations required
for Uzbekistan to build a genuinely competitive MICE ecosystem.
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References
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