IMPROVING ORGANIZATIONAL-ECONOMIC MECHANISMS FOR MICE TOURISM DEVELOPMENT IN UZBEKISTAN UNDER DIGITAL TRANSFORMATION
Keywords:
MICE tourism; organizational-economic mechanism; digitalization; Uzbekistan; convention and exhibition industry; tourism policy; digital platform; destination competitiveness.Abstract
This article examines the organizational-economic mechanisms underlying he development of MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) in the Republic of Uzbekistan in the context of accelerating digitalization of the national tourism sector. Despite the rapid growth of overall tourist arrivals, which exceeded ten million visitors in 2025, the MICE segment continues to face
structural constraints, including fragmented coordination among convention bureaus, tour operators and venue providers, limited digital booking and analytics infrastructure, and an incomplete regulatory-fiscal framework for business-event organizers.
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References
1. Decree of the President of the Republic of Uzbekistan No. UP-87, “On Measures to Increase the Role and Significance of Tourism in the Economy through a Radical Increase in Tourist Flows and Accelerated Expansion of the Volume of Tourism Services in 2025–2026,” May 15, 2025.
2. Resolution of the President of the Republic of Uzbekistan, “On Measures to Organize the Activities of the Tourism Committee of the Republic of Uzbekistan and Accelerate the Development of the Tourism Sector.”
3. National Statistics Committee of the Republic of Uzbekistan, Statistics on the Tourism Sector of the Republic of Uzbekistan, 2025–2026.
4. International Congress and Convention Association (ICCA), ICCA Statistics Report and official membership resources, 2025–2026.
5. State Committee for Tourism Development of the Republic of Uzbekistan, official materials and communications on the development and implementation of the Unified Tourism Platform, 2025–2026.
