Published December 18, 2024
| Version v1
Conference paper
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ETHICS AND PR: CHALLENGES AND IMPORTANCE IN MODERN SOCIETY
- 1. Student of Uzbek State University of World Languages
- 2. Scientific consultant: Doctor of Philology (DSc)
Description
This thesis explores the critical role of ethics in public relations (PR) and the challenges professionals face in maintaining transparency, honesty, and accountability. In an era of rapid information dissemination, PR practices are scrutinized more than ever. The discussion highlights key ethical principles, the impact of misinformation, and the role of corporate social responsibility (CSR) in fostering trust. By examining international ethical codes and professional standards, this work underscores the strategic importance of ethics in building long-term audience trust and industry credibility.
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References
- 1.Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart & Winston.
- 2.Bowen, S. A. (2018). "Ethics in Public Relations: A Guide to Best Practice". Kogan Page.
- 3. Macnamara, J. (2018). Evaluating Public Communication: Exploring New Models, Standards, and Best Practices. Routledge.
- 4.IPRA (2023). Code of Conduct. Retrieved from: https://www.ipra.org