Published December 7, 2024
| Version v1
Conference paper
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INFLUENCE MARKETING AS A PR TOOL IN MODERN COMMUNICATIONS
- 1. Uzbek State University of World Languages Student of the Faculty of International Journalism UzSWLU
- 2. Scientific consultant: Doctor of Philology (DSc
Description
The article is devoted to influencer marketing as an important PR tool in modern communications. Its advantages, such as precise targeting, audience trust and creative content, as well as risks associated with high cost and possible reputational losses are considered. Current trends are discussed, including the growing popularity of micro- and nano-bloggers and the use of platforms for selecting influencers. The conclusion highlights the role of influencer marketing in improving the connection of brands with their audience.
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Additional details
References
- 1. Skillbox Media. Influence Marketing: What It Is and How to Get Started. URL: https://skillbox.ru
- 2. Stik.pro. What is Influencer Marketing: Strategies for Working with Influencers. URL: https://stik.pro
- 3. Skorozvon.ru. Influence Marketing in Simple Terms. URL: https://skorozvon.ru
- 4. Reg.ru. What is Influence Marketing and How It Works. URL: https://www.reg.ru