Published January 19, 2024
| Version v1
Conference paper
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USE OF MARKETING COMMUNICATION STRATEGIES IN PRINTING COMPANIES
- 1. chairman of the board of creative association Surkhandarya region "Tasviriy Oyna"
Description
The article is devoted to the main traditional and modern marketing
communications tools used in the retail industry as ways to build relationships with
consumers and manage them. The necessity and relevance of the use of these tools
by trading enterprises in current market conditions is substantiated. The features of
using marketing communications tools and their impact on the target audience,
advantages and disadvantages are highlighted. Examples of the practical use of
marketing communications tools by retail chains are given.
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Kholmirzaeva Feruza 236-238.pdf
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References
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