IMPROVING METHODS FOR DEVELOPING MODERN MARKETING STRATEGIES FOR THE BANKING SERVICES MARKET. INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY SCIENCE, [S. l.], v. 2, n. 4, p. 3–6, 2025. Disponível em: https://universalconference.us/index.php/icms/article/view/4029. Acesso em: 16 jun. 2026.